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Pfizer Buys Maker of Emergen-C Vitamin

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#1 TEO



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Posted 09 March 2013 - 11:50 PM

Pfizer Inc. (PFE), the world’s largest drugmaker, has agreed to buy closely held Alacer Corp., which makes dietary supplements including the vitamin C product Emergen-C.

Terms of the deal weren’t disclosed by New York-based Pfizer, which plans to divest its nutritional and animal health units. Alacer, based in Foothill Ranch, California, makes about 500 million packets of the vitamin powder each year, Pfizer said today in a statement announcing the deal. A 30-pack of Emergen-C sells for $9.99 on the drugstore Walgreen Co. (WAG)’s website.


“Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio,” Paul Sturman, president of Pfizer Consumer Healthcare, said in the statement.


The brand will become part of Pfizer’s consumer health-care business, which was acquired with the 2009 purchase of Wyeth. The unit made up 4.5 percent of Pfizer’s 2011 revenue in 2011. Pfizer’s dietary supplements line has more than $1 billion in sales, and the largest product is the Centrum brand multivitamin.

Shares of Pfizer rose less than 1 percent to $21.26 at the close in New York.


In 2011, Pfizer bought Danish vitamins company Ferrosan from Altor Equity Partners AB, a private equity fund, for an undisclosed amount.



To contact the reporter on this story: Drew Armstrong in New York atdarmstrong17@bloomberg.net

To contact the editor responsible for this story: Reg Gale at rgale5@bloomberg.net



#2 PieDoh

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Posted 09 March 2013 - 11:53 PM

hope they don't change the formula for Emergen-c.. I recently started taking it as a source of C and other healthful vits

#3 TEO



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Posted 09 March 2013 - 11:55 PM

NOW company has effer-C, which thus far seems pretty good.

#4 insolent cur

insolent cur


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Posted 10 March 2013 - 01:51 AM

looks like it's time to grab a few boxes.

#5 In A Silent Way

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Posted 10 March 2013 - 01:51 AM

I thought they'd divested their consumer health line when they acquired Pharmacia around 2006, but I haven't worked there since 2007, so I missed the Wyeth acquisition. I loved shopping at the company store because they had everything I needed. 

#6 unbroken_chain

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Posted 11 March 2013 - 05:17 PM

this prolly means the end of my quarterly free samples prolly.