When The Truth Is Found To Be Lies
By Gypsy Bob Nielsen
The Truth simply used to be just that; The Truth. There were 16 ounces in a pint, 16 ounces in a pound and the Sun rises in the East and sets in the West. We teach our children to tell the Truth. The Truth is the glue that binds our society together; we build on The Truth. Without Truth there is no Trust and without Trust things fall apart and cannot last. Our Civilization is built upon telling The Truth.
When we fail to tell the truth in a Court of Law we are guilty of perjury. Perjury is a crime. When we lie to a spouse we are planting the seeds of mistrust. When we lie to our employer we risk termination of employment. One glaring exception to the rule is when a Politician fails to tell the Truth it is accepted as business as usual. This has to stop.
The Truth is the cornerstone of our decision making process. We create policies and Laws based on what we perceive as Truths. You can’t tailor to Truth to suit your audience. There is no Republican or Democratic Truth there is just the Truth and it is Universal. Whether they are Half Truths, White Lies, Misleading Statements or outright Fabrications they all fall under the Umbrella of LIES.
Attack ads are successful because they shock while obfuscating the truth. They are laced with Half Truths, Misleading Statements and outright Fabrications. We cringe at their content. On the surface they are designed to be plausible while simultaneously providing us with easy, superficial answers. We blindly accept ostensibly while inside knowing they are less than truthful. Frankly, most folks don’t have the time to investigate and unearth the Truth. We are too busy trying to make ends meet and keep our heads above water. Generally speaking Political Campaigns have come down to the candidate who can hurl the most BS at the wall and have it stick wins. What’s lost in the process are the Issues and the Truth. Occasionally some egregious offense results in a retraction that is a blurb printed in a micro font located somewhere in obscurity. What would happen if those who paid for such ads were held accountable?
Establish a not for profit Fact Verification Organization with the power to levy fines for false or misleading content on Individuals or Organizations that sponsor the ads. Make the perpetrators pay 5 times the ads cost to run plus have them produce a retraction ad that will run as many times as the false or misleading ad appeared in the media it originally aired.
Imagine a Campaign based on Facts, Issues and The Truth.